ガイド 06/12 · 5分で読める · 更新 2026-08-21

The chrome text effect, done properly

Chrome lettering is metalness 1 with near-zero roughness reflecting a strong environment. How to get mirror chrome, brushed steel and gunmetal reads from the same preset family.

01What chrome actually is

There is no 'chrome' parameter in rendering. Chrome is metalness 1.0, roughness close to 0, and — critically — something interesting to reflect. A mirror in an empty room looks black; chrome text under a flat light looks grey. The environment map does most of the work.

02Choosing the reflection

High-contrast environments make chrome read: City and Night give hard light stripes that scream automotive; Studio gives the even, believable product-photo version; Dawn adds warmth without color noise. The same Polished Metal preset renders as three different finishes across those three environments.

03Variations in the family

Forged Metal adds a clearcoat layer over the reflection for a lacquered, industrial read. Brushed Metal raises roughness so reflections smear along the grain — the 'tool' register. Set the global color near-black on either and you get broadcast-safe dark metal. All three live in the Metal family and can be previewed live on any word.

04Common mistakes

Bevel too small: chrome needs edge highlights to define letterforms, so keep bevel on. Background too busy: mirror finishes multiply visual noise. And exporting chrome without an environment map embedded in the GLB — the site bakes the environment into the export so the material survives the journey.